Highlights
Project Topic
Select any Indian business entity or a foreign company operating in India. Then, for the selected company, identify any strategic problem tackled by it at least 3-4 years before the current year.
Analyze the problem and the company’s solution with respect to one of the strategic aspects similar to those listed in Annexure 1 (the list is only indicative; you are free to select any other relevant topics/aspects being covered in the course). Then, prepare a report by systematically presenting the problem as a strategic diagnosis of a consultant.
Study should cover (a) at least 2-3 years preceding the occurrence of the strategic problem, (b) the full duration of the strategic problem, and (c) 2-3 years post solution.
General Guidelines for Term Paper Project Report
1. The report should be based on your original work. For your work you could use company
reports, journal papers, newspaper and magazine articles, Internet materials or any other sources. Any materials that you use should be properly analyzed and the results should be expressed only in your own words. Also, the sources of all materials used in the project should be suitably acknowledged. Plagiarism (reproducing others’ work in full or in parts in one’s own name and without acknowledgement) and self-plagiarism (submitting in this course partly or fully a report submitted in any other courses) are a legal/disciplinary as well as an ethical offence . Violations can attract a course ‘F’ grade to other serious penalties .
2. The report should have the following parts in that order. a. Tables of contents, tables and figures
b. Executive summary
c. Introduction to the study, statement of problem and propositions (this should cover why do you
do this study, how is your problem strategically important, how did you select the particular companies for your study, what hypothesis you are going to prove or disprove in the course of the study, etc)
d. Methodology, source of data and presentation scheme
e. Analysis, interpretations and implications (this should be logically presented) f. Conclusions g.
Notes, if any
h. References with titles of articles, names of authors and details of publications i. Appendix of Balance Sheet and Profit-and-Loss data used in the analysis
3. The full report (excluding Appendix) should NOT be more than 15-20 pages
Annexure 1
Sample List of Project Themes & Industry Segments
1) Impact of industry structure (Foreign entrant in Indian passenger car/telecom industry) 2) Impact of resources, capabilities and competencies (Indian passenger car company)
3) Impact of industry choice (corporate action) (Indian IT/manufacturing company)
4) Impact of business strategy (Indian 2-wheeler company)
5) Impact of corporate strategy (FMCG company)
6) Impact of level of consistency among company’s business & corporate strategies (Indian
business conglomerate)
7) Impact of mergers/acquisitions (Indian business group)
8) Role of strategic alliances/collaborations (Indian finance sector company) 9) Impact of company’s business portfolio (Biscuit/apparel industry) 10) Impact of company’s innovation strategy (Indian pharmaceutical company) 11) Impact of company’s international business strategy (Indian energy company) 12) Impact of the process of company’s strategy formulation (Packaged food company) 13) Impact of the process of company’s strategy implementation (Reliance group)
14) Impact of changing customer preferences (Watch industry)
15) Impact of the declining nature of industry (Movie theatre industry) 16) Impact of diversification from declining industries (Tobacco industry) 17) Impact of low margin nature of the business (Retail industry) 18) Impact of high margin-induced competition in the business (Fashion goods company)
19) Impact of operating in a niche in a new market with established rivals (Upper-end automobiles company)
19) Impact of corporate governance practices (Indian business group) 20) Impact of lack of effective performance evaluation measures (public enterprises)
21) Impact of the constraints on differentiation in a difficult to survive industry (Salt/Ice- cream/Cereal-flour business company)
22) Impact of cost-based strategy (Relevant consumer goods company) 23) Impact of reverse innovation strategy (Relevant consumer durable company)
24) Any other strategic problem/industry segment you may like to choose (as per specified conditions).
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