Selling Blurred Minds - Report Writing - Management Assignment Help

Assignment Task:

Task:

Client’s brief to our Agency3040 Our agency has been engaged by the Blurred Minds team to help them sell their newest development: the Blurred Minds Academy. There is a marketing budget of $20,000. The campaign should run for a 12-month period.

Objective for Assignment 1 Identify competitors that help Blurred Minds compete in the market and demonstrate its unique selling proposition. Find one direct competitor and identify an indirect competitor that Blurred Minds and your work can learn from.

Objective for Assignment 2 Analyse Blurred Minds – any questions you wish to ask must be asked on the dedicated Teams channel. Complete a situation analysis and a detailed persona.

Objective for Assignment 3 Build a marketing campaign for Blurred Minds including a brand narrative, hourglass, customer journey map, content creation along with an implementation plan.

Organisational lens for all assignments You work for Agency3040. This hypothetical marketing agency will advise Blurred Minds. Everyone will work for this agency, there are no exceptions

Background information on Blurred Minds

This project has introduced and developed a team of world-class, awarding winning researchers and practitioners that have ensured on-going success of the project. The positive effects of Blurred Minds and continued program improvement are diverse, with positive project outcomes reported in more than 20 peer reviewed journal and book chapter publications as well as national and local press coverage and online presence reaching more than 2 million Australians.

Weighting

This assignment is worth 35% of the final grade for this course. The grade given will be out of 35. It is an INDIVIDUAL assignment. Word Count The word count for this assignment is 1000 words. A 10% allowance above or below is acceptable. Please note that the reference list is not included in the word count. All pictures, figures and tables should be included in the body of the report, and are excluded from the word count. You should not attach any appendices. What you are required to do You are required to analyse one of the clients who have partnered with this course. You do not have a choice of client. You are not permitted to contact the client directly – any questions you wish to ask must be firstly forwarded to your head tutor.

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