Service Dominant Logic and the Value of Relationship in Marketing Theory - Management Assignment Help

Assignment Task :

Task 1.1

Select at least one of the relevant concepts from the Vargo (2009) article available above and write a short literature review on that concept from the perspective of Service Dominant Logic and the redefinition of the relationship concept. Your literature review must incorporate at least 6 (six) academic references which can be initially sourced from the academic articles accompanying the Lecture Topic Powerpoints in the weekly Subject Learning Modules and then through the online library link.

Note: You must reference Vargo (2009) as part of your literature review and it is counted as one of the minimum six references.

Task 1. 2

Once this is complete select a company or product/service of your choice and undertake a short case study analysis focusing on the Services Exchange Isolates observed/identified which constitute part of the Services Marketing Mix for the company and /or product. 

Respond to this topic in essay format with a title page, short introduction, literature review, case study analysis, conclusion and reference list. 

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