Service Operation Assignment – Netflix - Report Writing - Management Assignment Help

Assignment Task:

Task:

Introduction to the Sector:
Over the years, digital technological advancement has taken a new turn and has had a significant influence on consumer lifestyles and behavior. The history of the movie industry dates back to 1896, when in the United States of America, Thomas A. Edison and Thomas Armat showed the first motion picture on a public screen. It has grown from nickelodeons to video cassettes, DVDs and now to different sources of online films. A significant impact on consumer behavior has been cultivated by famous online DVD and Blu-ray disc rental services such as Netflix, which also provides services such as movie downloading facilities via devices such as Wii, PS3 & X-box, complementing the busy schedules of each person. Thanks to the high degree of digital connectivity, most customers have several choices for selecting their favorite movies while browsing the Internet. Moreover the current economic situation has raised the consumer's vulnerability to prices. Demand for consumer consumption of digital products will grow in the near future, which will lead to the introduction of new technological devices.

Services:
Formerly known as Watch Now, Netflix's on-demand video streaming service allows users to download TV series and movies on personal computers through the Netflix website, Netflix apps on a range of supported devices, including smartphones and tablets, portable media players, video game consoles, and smart TVs. According to a July 2011 study, 42% of Netflix users used a standalone computer, 25% used the Wii, 14% attached computers to a TV, 13% with a PlayStation 3 and 12% an Xbox 360.

Netflix disc rental subscribers were granted priority at no extra charge when the streaming service was first launched. Approximately one hour of streaming per dollar spent on the monthly subscription was allowed to subscribers (a $16.99 package entitled the subscriber to 17 hours of streaming media, for instance). However, Netflix lifted this limitation in January 2008, at which point practically all rental-disc users were entitled to unrestricted streaming at no extra cost (however, subscribers remained restricted to two hours of streaming per month on the limited package of two DVDs per month ($4.99)). Netflix eventually split DVD rental subscriptions and streaming subscriptions into independent, standalone services, at which point the monthly limits on internet streaming were removed. This move came in reaction to the launch of Hulu and Apple's new video rental services.

Netflix Gift Card:
User can use Netflix Gift Cards to pay for a Netflix subscription or to give as a gift to friends, family, teachers, and more. User can purchase a Netflix Gift Card at many retail locations, and apply the gift card to user new or existing Netflix account. Netflix will deduct the appropriate amount from user gift card balance based on the plan user have chosen.

Devices (Easy to use):
 Watch Netflix on user laptop
Using a laptop is a very simple way to watch Netflix because all user have to do is go through an Internet browser.
Both user laptop and computer can stream Netflix through an internet browser. All user have to do is navigate to Netflix.com and then, again, enter in user email address and password user chose when signing up to the movie streaming service.

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