Highlights
This assignment is an individual work
This assignment requires you to come up an individual report of below topic detailing the main areas of investigation. Select a service organization of your own choice, or a part of such an organization if this is more appropriate, from the HK.
Suggested examples you can choose from:
For your chosen organization produce a report, which should address the following tasks:
Describe the service concept of the organization.
Explain how the operations of the organization contribute to the functioning of the service concept.
Assess how well the operations implement the service concept (a diagram may be needed).
Suggest how both the concept and the delivery system might be improved. If you do not see any areas for improvement in these areas, argue a convincing case from an operations management point of view for maintaining the status quo (a diagram may be needed).
Apply the concepts, theories and diagrams covered in the module. It means incorporating the topics in operations management that are relevant to the situation under discussion.
Demonstrate originality, novelty, critical thinking and the depth of analysis. It means providing thought-out analysis of the operations, and showing evidence of personal features such as wider reading, research, original thinking and an organized approach.
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