Service Organization - Coordinate - Poverty Reduction - Military Services - Marketing Assessment Answer

Service Organization - Coordinate - Poverty Reduction - Military Services - Marketing Assessment Answer

Assessment Task :

The importance of understanding the “micro and macro environment” forces and the key characteristics of services that would impact the operations of a service organization and developing the appropriate marketing mix elements for organizational success”.

TASK ONE
Select a service organization of your choice and give a brief introduction of the organization and three service products it markets.

TASK TWO
Describe the key characteristics of services that marketers must consider when developing marketing programs stating relevant examples to the chosen service organisation. Examples must relate to the industry discussed in the subject. All characteristics must be separately explained under different subheadings.

TASK THREE
With reference to the selected service organization in task one, select one product of your choice and carry out a detailed analysis of the marketing mix elements which they have effectively used to market the product. Since it is a service-related product, students are expected to cover all 7Ps.

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