Services Marketing Strategy - Report Writing- Management Assignment Help

Assignment Task:

In the written report you should:

1. Introduce your Service Company with a short introduction. (approx. 25 words)

2. Evaluate how well your Service Company applies each relevant ‘P’ of the services marketing mix. Provide evidence and apply the appropriate weight of each ‘P’ appropriate for your Service Company. (approximately 400 words)

3. Propose one recommended change (or addition) to each relevant ‘P’ of the services marketing mix for your Service Company applying the theory of the unit (approximately 400 words). 

4. Identify two areas where customer expectations exceeded your Service Company’s performance (P<E - Module 5B). Research should be undertaken to identify customer dissatisfaction utilizing sources including, but not limited to, feedback on social media. Based on these shortfalls, recommend at least two strategies that could - cost-effectively - be introduced to address these two issues (Modules 5B – 6B). The Gaps Model - Module 6A - is a valuable reference.   (approx. 400 words). 

Reflect and self-assess your written assignment against the Rubric.  Marks will be awarded as to how closely your self-assessment reflects the final grade

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