Services Marketing - Sufficiently Investigate Competitors - Marketing Assignment Help

Assignment Task :

A. Question:

Students are required to select any service Industry based on your newly acquired services marketing expertise and put together the marketing plan to achieve the company’s marketing objectives 

Assignment Description:

1. Throughout this assignment it is VERY IMPORTANT to refer sources, texts, academic journals to support your analysis and argument. The assignment should also include facts and figures from published reports. All these sources must be referenced using Harvard Referencing System.

2. You should describe which market segment(s) the services are targeted to and how the service is positioned relative to the competition.

3. You should provide justification for why this service is valued by your target and why the service can serve the needs of this group better than competitors.

4. Be sure that you sufficiently investigate competitors that exist. Please include a SWOT analysis. 

5. You should use appropriate services marketing concepts to describe your service and your proposed marketing strategy

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