Highlights
MODULE LEARNING OUTCOMES
Knowledge
1. Demonstrate a critical understanding of the theory and practice of strategic development and operations.
2. Evaluate the impact of current and emerging trends on organizations.
Thinking skills
3. Demonstrate the ability to effectively analyse problems and issues employing a range of appropriate concepts, theories and approaches. 4. Analyse and synthesize contextual information. 5. Think strategically and assess the impact of strategic change processes.
Subject-based practical skills
6. Apply tools and techniques of strategic and operations analysis.
7. Explain how to influence the strategic direction of an organization.
Skills for life and work (general skills)
8. Developing succinct business reports.
9. Judging complexity, diversity, and a multiplicity of perspectives accommodated in management decisions.
Assessment 1: Individual Report
Learning outcomes evidenced by this assessment: Knowledge
1. Understand the impact of current and emerging trends on organisations. Thinking skills
2. Demonstrate the ability to effectively analyse problems and issues employing a range of appropriate concepts, theories and approaches. Subject-based practical skills
3. Apply the tools and techniques of strategic and operations analysis. Skills for life and work (general skills)
4. Developing succinct business reports.
Submission procedure: Your report should be prepared as explained in the following pages, presented as described on page 11 and uploaded to the appropriate Turnitin link. A cover page will be provided in Moodle above the Turnitin link.
Written feedback will be provided via Turnitin within 15 working days of submission.
Introduction In this assessment, you are to present a report in which you analyse the operation and strategy of Morgan Motors and identify areas of potential weakness that would give rise to the need to review their strategy.
The assessment is to be submitted in stages as outlined below. Please read the entire assessment brief to make sure you are familiar with what you should achieve.
Most of the data you will require can be found in the resources provided, and you are guided towards any further research requirements. Most marks are earned through the demonstration of your ability to use the tools and techniques taught during the first part of the term, NOT research.
Morgan Motor company manufactures high-end vintage style sports cars, built largely by hand, incorporating technology where appropriate. It was a family-owned company for over 100 years, that has recently been taken over by financiers who are keen to maintain the business in its current structure. Your report should be a management report of a quality that could have been produced by consultants.
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