SG7013 - Role of Strategic Analysis in Decision-Making Assignment

Assignment Task

On completion of this subject, students will be able to:

a. Critically analyse strategic concepts and their role in business performance.

b. Evaluate strategic frameworks to inform business decision-making.

e. Hypothesise the variations of strategic change and apply relevant approaches to change management.

1. Organisation and Industry Introduction

a. Provide a brief description of the organisation or company you have selected.

i. Mission, Vision

ii. Current Objectives, strategies Cost/differentiation, focus, the theory of the Firm

iii. Customer Analysis, target markets

iv. Core competencies and capabilities, competitive advantages

v. Include relevant models such as Ansoff Matrix, Value Chain

b. What industry, mission, vision and current strategies are being used?

i. Trends (growth%, profitability, market share and future trends

c. Provide a brief description of the industry you have selected.

d. Critical Success Factors

2. Environmental Analysis

a. Conduct an environmental analysis for the industry you selected. (You may structure your PESTLE analysis using a table format.)

b. Explain each factor from the PESTLE framework (Political, Economic, Sociological, Technological, Legal, Environment) and analyse the issue(s) pertinent to the industry.

c. Issue(s) pertinent to the industry d. Implication(s) for the industry

3. Porter Five Forces Analysis

a. Conduct an analysis using Porter’s Five Forces model. (You may structure your Porter’s Five Forces model using a table format.)

b. Analyse the following factors:

i. Threat of New Entry

ii. Threat of Substitution iii. Supplier Power iv. Buying Power v. Competitive Rivalry

c. Explain what this analysis reveals about the company’s position within this industry?

d. Explain to what extent does the PESTLE framework and Porter’s Five Force analysis assist or constrain your analysis?

4. Summarise Your Marketing Environment

a. Conduct a SWOT analysis and explain and outline a minimum of 4 Strengths, 4 Weaknesses, 4 Opportunities, and 4 Threats.

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