ShredBank: Competitor Analysis- Shred-it, Shred Station, & Simply Shredding- Digital Marketing Assignment Help

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Task: ShredBank is receiving stiff competition from the Shred-it, Shred Station, and Simply Shredding. All the companies have invested in the online presence and relationship. In comparison, ShredBank has invested in a very innovative website that has an estimated traffic of over 124, 000 visitors in a day. The company profile is sensitive on the issue of eco-friendly. The market marketing tool used is the search engine optimization with more than 88 keywords. ShredBank has also invested heavily in the social media having Facebook 985 followers, Twitter 558 and LinkedIn and also many blogs. The tracks are properly sealed and consistent with the requirements of emissions standards.  The company is ISO certified working with the environment to protect carbon emission (Shredbank, 2018). Shred-it has also a very innovative website but commands less traffic in comparison to Shredbank. It is evident through the less but diverse keywords leading to the website as compared to Shred-it. The company has more followers and likes on the social media websites in comparison to Shredbank. Much of the focus is on the visual contents, blogs and videos that seem to appeal more customers. Therefore, the company is bigger than Shredbank in terms of the market share since it has more than a 1000 competitors in comparison to only 133 organic competitors for Shredbank (Shred-it,  2018). Shred Station is another Shredding company competing favourably with Shred bank. The company approach to the use of a website is novel with less investment of the outlook and the layout. The keywords leading to the website are less as compared to Shredbank and it has only 273 competitors. The company may have more online presence due to the immediate contact and ordering link that is attached to the website. It has also invested in the social media marketing with more presence on Twitter, followed by Facebook. Most importantly the company markets more using visual content, blogs and videos. In comparison, Shredbank is doing better and has a higher potential than the Shred Station. Hence, ShredBank must work out of the identified differences to remain relevant and competitive in the market (Shredbank, 2018 &Shred Station, 2018). Simply Shredding is another competitive company giving Shredbank with many challenges. The forming of the company is based on acquisition and networking to becoming the largest in the category throughout the United Kingdom. The website is very detailed connected to Facebook and Google +. The number of the organic competitors is slightly higher than that of Shredbank meaning it is much higher in sales than Shred bank. The growth could be linked to the investment in higher technology that avoids the long truck which tends to consume much time on the road. It is a certified company that majors with the sensitive accounting information. It illustrates its waste disposal and recycling in the website. It has an automated client based service (Simply Shredding Ltd, 2018).