Highlights
Shuangxi Development, a builder of luxury apartments in Shanghai, is negotiating with Halifax-based Evolution, a design firm specializing in certified high-end kitchens and baths, regarding a three-tower, 1,500-unit project. This deal would mark the first time that Evolution would do business in a foreign market. Four months ago, a Shuangxi delegation including John Yi, chief architect, visited Halifax. Yi toured Evolution’s showroom and manufacturing plant, had a five-hour consultation with designers, viewed developments for which Evolution had received prestigious international
awards, and met with management regarding the project’s needs and specifications. He was also honoured at two formal dinners, but not all the Evolution executives could attend due to travel conflicts or illness. Yi seemed impressed with the company but disappointed that the dinners were not better attended.
Three months of extensive online communication followed, during which Evolution sought the advice of the Canadian Chamber of Commerce and the Canadian trade commissioner in Shanghai. Then Jack Fullerton, Evolution’s vice president, and Iona Campbell, its chief designer, were invited to Shanghai to negotiate the final details and sign a notice of intent. Both felt that the negotiations had already taken a great deal of time and effort and were eager to get started. When they arrived, they were greeted by Shuangxi CEO Victor Zhu, chauffeured to their luxury hotel, entertained lavishly at a banquet, and for the first two days toured city landmarks with five Shuangxi representatives. On the third day, they believed that negotiations would begin in earnest but the sight-seeing continued. Through his interpreter, Fullerton asked, “Look, weren’t we supposed to get down to business today?” Yi and his colleagues said nothing but appeared upset.
When talks began the next day, a large group from Shuangxi attended, including Zhu. Through the interpreter, he complimented Evolution on its compact, forward-looking designs and commitment to sustainability; however, as soon as each item on the agenda was resolved, he seemed determined to return to earlier items. Fullerton was confused: “Haven’t we already addressed that issue?” In all previous discussions, Zhu had been happy with the quoted prices, but he suddenly began to say “Too expensive. We ask for a 30 percent discount.” Fullerton and Campbell were outraged but did their best to remain conciliatory. Zhu then asked about Evolutions special patented hinge and wanted to speak to the engineer who had designed it, even though the part had been fully explained in the opening presentation. Concerned that things were going badly, the Evolution team called in an assistant trade commissioner.
However, Zhu was called away to other business and Yi, who expressed his appreciation for Evolution’s work and his faith in their continued co-operation, assumed his role. Fullerton and Campbell left China with a signed notice of intent, even though the two sides hadn’t agreed on the price of some components or on a final project schedule. Two weeks later, they were astonished to receive an email from Zhu stating that Shuangxi would be
supplied by a Scandinavian firm.
Answer the following questions:
1. What cultural differences may be interfering with effective communication in this situation? Explain in paragraph form, and make reference to and cite the theoretical concepts/key terms presented during our class on intercultural communication.
2. What could these parties have done to ensure more effective communication? Explain in paragraph form.
PART TWO
In the table provided, create 10 sentences; each sentence must contain a common Canadian idiomatic phrase. Then, rewrite each sentence using a substitute for the idiomatic phrase; your substitutes must be accurate and better suited to an intercultural, global audience. Note: If you use any sources for this section, don’t forget to cite them.
PART THREE
Write a 500-word summary of what you feel a representative from another country would need to know about Canadian business etiquette prior to conducting business in Canada. You must cover the following topics in your summary:
PART FOUR
Select one of the pictures below (or provide and cite one of your own) that best represents how you worked as a team. Then, in paragraph form, explain why you selected that picture. In your explanation, make sure you make reference to the course content presented during our class on teamwork.
PART ONE
Explanations demonstrate an excellent understanding of
- the situation
- all of the potential cultural barriers that may be interfering with the two parties’ communication
- the theoretical concepts/key terms discussed in our class on intercultural communication.
Explanations are clear, detailed, well-organized, and free of grammatical and mechanical errors.
PART TWO
10 sentences are provided; each contain a common Canadian idiomatic phrase.
10 rewritten sentences with substitutes are provided; each substitute is accurate and better suited to an intercultural, global audience.
All of the sentences are organized in a table.
PART THREE
Summary
- covers all of the requested topics
- provides accurate and detailed information about Canadian business etiquette
- is clear, well-organized, and free of grammatical and mechanical errors.
PART FOUR
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