SIB4001-B: Principles and Practices of International Business - Report Writing - Management Assignment Help

Assignment Task

COURSEWORK BRIEF

This activity is individual coursework. You are required to choose a UK multi-national enterprise doing business in more than two countries and write a 2,000- word report about the international business activities of your chosen company. Specifically, you need to answer one of the listed assessment questions in your report. You are expected to apply the international business theories and concepts you learned from the module to the internationalization and/or foreign direct investment of your selected firm. Thus, you must collate company information from various sources, including the company’s website and annual reports and third party databases (e.g., FAME). You must also include the following key required information about your chosen company in your report.

Key required information

1. The firm’s business in the UK and overseas markets and chronological history
2. Foreign countries and regions where the firm is operating
3. International business activities conducted (e.g., international trade and investment) and entry modes (e.g., wholly owned subsidiary or acquisition) adopted by the firm to start and sustain its business in foreign countries
4. Corporate governance (e.g., CEO, board of directors, and large shareholders) and information on whether the majority shareholder has the same surname as any other shareholder or director
5. Stakeholder management and information on whether the firm issued a social report (e.g., corporate social responsibility report, corporate sustainability report, and/or integrated report)

Assessment questions

Choose ONE of the questions below for the 2,000-word report.

1. How do national differences in formal institutions (e.g., economic / political / legal system) between home and host countries affect the international business of your chosen company?
2. How do national differences in informal institutions (e.g., culture, religion) between home and host countries affect the international business of your chosen company?

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