Siemens and Global Competitiveness - Case Study - Management Assignment Help

Assignment Task:

Task:

Siemens and Global Competitiveness
The German Company Siemens is one of the world’s great engineering conglomerates, manufacturing everything from hearing aids and medical scanners to giant power generation turbines, wind systems, and locomotives. By the late 2000s, however, Siemens was struggling with subpar performance relative to its global rivals such as general Electric (GE), Honeywell, and United Technologies. In July 2007, Siemens hired Peter Löscher as CEO, replacing Klaus Kleinfeld, and gave him the task of trying to revitalize the organization. Loscher, an Austrian whose career included major leadership positions at GE and Merck, was the first outsider to run Siemens since the company’s establishment in 1847.

In 2007, Löscher inherited a global organization of significant complexity. At the time, Siemens had 47,5000 employees and revenues of $72 billion, operated in a wide range of industries, and had activities in more than 190 countries. As a comparison, today, Siemens employs about 362,000 people, with revenues of about $79 billion, and covers a similar number of country markets. At the time, Siemens was organized into 12 operating groups, which were further subdivided into 70 business divisions.

Question 1 (Total 15 marks)
Analyze the pros and cons of the strategy that Siemens was pursuing prior to the arrival of Peter Löscher.
Answer for question 1 (word limit 600): Please type your answer below

Question 2 (Total 10marks)
Discuss the merits and demerits of the strategy adopted by Peter Löscher with his streamlined “power and accountability” initiative.
Answer for question 2 (word limit 400): Please type your answer below

SECTION B
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Question 3 (Total 25 marks)
It is argued that globalization over the last century widens the gap between rich and poor, and the benefits of globalization have not been shared equally. Critically evaluate both positions.

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