Highlights
Task:
Imagine you are working as a strategy consultant and have been asked by one of the partners to put together a report on RESMED and how the organisation has pivoted in response to COVID-19, as well as its longer-term prospects. Your report should evaluate RESMED’s
• External environment: general and industry environment;
• Internal environment: the most significant resources and capabilities shaping its ability to pivot during COVID;
• Capacity to succeed in the longer term. The report is an opportunity to analyse a case and to hone your skills in report writing. You must use the following strategic management tools taught in the unit to analyse the case:
• PESTE
• Porter’s Five Forces
• Value Chain
• VIRO framework
The report should be written in discrete sections and a brief conclusion reached at the end of each section as to its meaning for the firm. These sections should be linked together so the report is an integrated and compelling analytical argument that leads to your conclusions and findings.
All assessments are compulsory. Late assessments attract penalties – 5% for everyday or part thereof up to and including ten days after the due date. For work submitted more than 10 days after the due date a mark of zero will be awarded. Tips for writing your report: Resources:
• Visiting the company website and gathering company’s history, key resources and policies.
• Checking out the firm’s press releases for useful information and data.
• Searching the business and general press for articles on RESMED and their competitors.
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