Silences of Ethical Practice - Ethical Research Report - Management Assignment Help

Assignment Task:

Background 

One of the main principles of ethical research is to avoid causing harm. There are four main ways a researcher can cause harm: Physically; Psychologically or emotionally; Financially; and Reputational harm. 

Whilst medical researchers will claim that sometimes causing harm can be justified, the harm-causing action must first meet one of the following conditions: 

Number one: The person harmed gave consent. Think of someone who agrees to go through a painful surgery so that he will be healthy again. That’s consent to cause harm. 

Number two: The harm caused was part of harmer’s role-related responsibility. Sometimes causing justified harms is just part of the job. If a parent prevents her teenager from hanging out with friends until homework is done, she is fulfilling her role-related responsibility, no matter how much anguish she might cause her child at the moment. 

Number three: A harm was caused to prevent an even greater harm to the community as a whole. For example, a government collects taxes, causing financial harm to some citizens, because without taxes the government could not provide services that benefit all citizens. 

After meeting one of these conditions, an act of justified harm must also pass a publicity test. The publicity test means that we’re willing for the exception to the general rule, “cause no harm,” to be widely and publicly known, and applied in all similar situations. The harm-causer in this case must also be willing to acknowledge that she or he might be the one hurt in the future by the same exception. 

Your Task 

The company you work for has been collecting information from social media platforms about the views of its customers using sentiment analysis for some time. This practice has resulted in a rich understanding of their customers and has allowed a number of very successful marketing campaigns to be enacted. 

Given this view about the ethics of this practice and the potential for negative customer reactions and possible legal redress, your company is understandably concerned. You have been asked to prepare a recommendation for your board about how the company can continue to monitor customer sentiment on social media in an ethical manner. 

In particular, you have been asked to propose a research design that will address the relevant ethical issues and will still allow the principles of sentiment analysis to be performed. You are to specifically address the issues outlined in the research article: Silences of ethical practice: Dilemmas for researchers using social media; and propose ways your organization can address these issues. 

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