Assignment Task:
Suggested areas to pick from:
- Use a theoretical model to reflect upon the reality (practice) of a situation. Use theory to predict the outcomes of practice. Use practice to reflect upon / modify theory.
- Compare theory and practice: compare how strategy works in theory and how it actually works in the real world. Example: Does M.E. Porter’s (1985) model of competition support the experience of practitioners/organisations? i.e. use a practical example /case/ issue to reflect on Porter’s model(s) and examine success and / or failure.
- A case study approach: apply models to an organisation and analyse. Example: Is the C.E.O of XYZ as effectively as he might? I.e. do an analysis of XYZ’s performance in relation to declared (or undeclared) strategy and the effectiveness of his strategy.
- A recovery plan: a failing organisation where you can suggest strategic recommendations Example: My advice to the Chief Executive Officer of ABC is ......i.e. suggest a way forward for the organization in light of their poor performance over recent years.
- A risk management strategy: take a risk management model and apply in full to an organisation where this is needed. Example: My advice to MNO’s Chief Executive Officer in light of their 2014/5 £6.4 Billion loss.
MODELS
- Environmental Scanning/Analysis
- Mintzbergs’ 5 Ps of strategy, Porter’s Five forces model, Porter’s Value Chain, PESTEL, VRIO,
- Strategy Formulation
- Porter’s Generic Strategies BCG Matrix, GE Matrix, Mintzbergs’ Models, Blue Ocean, Ansoff’s Matrix
- Monitoring and Evaluation
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