SIM337: Contemporary Developments in Business and Management - Marketing Communications Mix - Management Assignment Help

Assignment Task:

Learning outcomes: 

Knowledge and Understanding 
1. Critically appraise the different frameworks within which organisational decisions are made. 
2. Evaluate how organizations might respond to external global forces. 
 
Skills 
3. Analyse a range of theoretical concepts and apply them to practical business problems or issues. 
4. Assess the factors affecting business performance in international markets.

Assessment:

Activity: 
Prepare a management report of 3,500 to 4,000 words* on an organization within one of the following industry sectors: 
 
1. Online /Ecommerce/ Digital Marketing sector  
2. Telecommunications  
3. Oil / Gas production companies  
4. Manufacture of motor vehicles, trailers and semi-trailers  
5. Airline / Sea Transport (Any airline, Sea Transport and Freights etc.)
 
This report should assess the impact of external business environmental factors on the organization and evaluate the organization’s position and responses. In the case of a large organization, it is permissible to confine your report to part of the organization. An organization’s activities may range beyond the designated industrial sector in which case the focus of your report must be on the organization’s activities within the designated sector. 
 
You are advised to write between 3.500 and4,000 words and the word limit is 4,000words. This word limit does not include the title page, the executive summary, the contents page, the organization profile, tables, diagrams, appendices or references. You must include an accurate word count on your title page. 
 
Task 1 
Give a brief overview of the primary external influences to which the organization is subject and briefly explain the particular importance of each to the organization. This first task should contribute no more than one-third of your overall report. 
 
Task 2 
Choose one of the following themes: 
 
1. Management Information Systems  
2. Marketing Communications Mix  
3. Corporate Social Responsibility and Sustainability  
4. Knowledge management  
5. Customer Relationship Management  
  
In relation to your chosen theme:

i. Analyse its relevance to your chosen organization and how it influences policies and decision-making within your chosen organization industry-sector. 

ii. Critically evaluate the effectiveness of the organization's response. 

iii. (If possible and appropriate) demonstrate some areas for improvement in the response of the organization. 
 
 
Guidance notes:
 
Whatever organization you choose and whichever theme you chose, you must clearly demonstrate knowledge and understanding from research and reading wider than that contained in the module pack and core textbook.
  
This is a REPORT and so must be presented in business report format and style. You must also structure your report to cover the tasks including points 2.i to 2.iii above. This is an academic piece of work therefore you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. This is an individual assignment. You must acknowledge your sources of information and evidence using the Harvard referencing system. All assignments are subject to the University’s regulations on collusion and plagiarism and must be submitted in electronic form for checking on Canvas for Turnitin and the Turnitin report must be submitted to JIRA along with your assignment. 

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