SIT60316: Advanced Diploma of Hospitality Management - Management Assignment Help

Assignment Task:

Task:

ACA Restaurant Cafe’

Task 1

1.1.
General Business Description
ACA café is a new and trendy café will be open soon in St Kilda. ACA café aims to improve quality of our customer by serving healthy food and specialty coffee. ACA café is focus on the high quality of coffee and healthy juice and smoothies. ACA café also serve light meals like salad, sandwiches, and fresh wraps focused on the customers’ health. ACA Café has a the opportunity, vision, mission and Goals and objectives

1. Opportunity: - With the growing demand for high-quality gourmet coffee and great service, ACA café will capitalize on its proximity to the newly developed shopping Centre with the highest number of shops in the shopping Centre. That brings us highest amount of customers from the shopping Centre.

2. Vision: - ACA café is the place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book and newspaper. ACA café will offer its customers the best prepared coffee in the area that will be complimented with cookies.

Location Choice for the Business with All Reasoning’s and Considerations
The location of the Café will located at St Kilda. ACA café will be located on the ground floor of the shopping mall. The commercially zoned premises have the necessary water and electricity hookups and will require only minor remodeling to accommodate the espresso bar, kitchen and storage area. The coffee bar's open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishment's positioning as an eclectic place where people can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic.

Target Market Selection
The ACA café will appeal to urban professionals residing in the targeted in town neighborhoods, the many downtown hotel visitors/conventioneers, and workers who desire a sophisticated yet casual eating, coffeehouse entertainment experience. The business will also meet an under-served need for a pedestrian-friendly dining/coffeehouse establishment for the numerous residents in the area, particularly newcomers to the immediate area.

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