SITTTSL005 - Sell Tourism Products and Services Case Study - Marketing Assignment Help

Assignment Task

Case Study 1

You work as a Travel Agent at the local Travel Agency. You are responsible for domestic holiday bookings within Australia. The purpose of this case study is to select and profile a customer for use in Assessment Part 3 – The Role Play or Observation. Your customer wants to go to a Queensland Island for their holiday. You are required to research the holiday with Sunlover Holidays www.sunloverholidays.com.au. You will need to prepare a report to profile your chosen customer. You will need to include:

1. Nature of the holiday

2. The customer’s level of expectations

3. Customer needs

4. Customer wants

5. Class of travel

6. Communication facilities required at destination

7. Speed of delivery of your service

8. Length of stay

9. Number of customers in the party

10. Why you chose the particular destination

11. List of products or services which need to be considered for your customer and why (e.g. tour guiding services, vehicle rental, etc.)

12. How does the Island fit the customer’s needs and wants?

13. How do the activities on the Island fit the customer’s needs and wants?

14. How does transportation for the holiday fit the customer’s needs and wants?

15. How does the holiday fit their level of expectation, the nature of their holiday, their communication facilities and their class of travel requirements?

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