SITTTSL016 Provide Specialist Advice on Cruises - Management Assignment Help

Assignment Task

Current cruise industry trends
The cruise industry experienced a boom for years. Then came the COVID-19 pandemic, social distancing
and travel shutdowns. Can the industry recover this year, and what changes are in store long-term?
2020 brought the cruise industry to a complete halt. Business had boomed for years: more passengers,
increasingly newer and bigger liners. Then came COVID-19. Since then, most of the estimated 400 cruise
liners worldwide have been lying at anchor. Older models have been sold off or scrapped to save on
costs, because the upkeep on cruise liners is expensive and the companies' revenues were at nearly zero
for months. The cruise industry suffered losses in the billions; the travel group TUI spoke of a
"catastrophic year." In Europe alone, according to the Cruise Lines International Association, more than
200,000 jobs that depend directly or indirectly on the industry have been lost since March 2020. Tens of
thousands of employees are still working reduced hours.
The cruise companies are still in the starting blocks, but they're slightly more optimistic that they can
hoist anchor again. Like the rest of the travel industry, they're looking forward and pinning their hopes
on the vaccines that have been developed and approved. If they work as hoped, the ships could set sail
in increasing numbers starting in spring or summer. "Right now a lot is taking place in the background,"
said renowned industry advisor, university lecturer and cruise analyst Thomas P. Illes. He said a number
of liners could be operational within a few weeks, some even within a couple of days

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