Situation Analysis Market Analysis Provide and Overview of the Size - Management Assignment Help

Assignment Task:

Task:

INSERT BRAND and/or PRODUCT - Image and Logo

• Situation AnalysisMarket AnalysisProvide and overview of the Size, Growth or Decline, Opportunities and Trends in the “market/industry” in Australia. Back up all points with a citation with ideas from your research of the facts and stats from Passport and other Reports / Websites.
• INSERT FIGURES AND CHARTS AROUND MARKET SIZE, GROWTH, DECLINE ETC
• Macro Environment AnalysisPolitical Analysis
• Factor Heading………….. Factor Analysis supported by citations form the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations form the research
• Try to have at least 3-5 sentence dot points on each Facto
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations form the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Economic AnalysisFactor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Facto
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Sociocultural AnalysisFactor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Facto
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Technological AnalysisFactor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Facto
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Legal AnalysisFactor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Facto
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Environmental AnalysisFactor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Facto
• Link to how this is relevant to the company/brand or product in Australia
• Factor Heading………….. Factor Analysis supported by citations from the research
• Try to have at least 3-5 sentence dot points on each Factor
• Link to how this is relevant to the company/brand or product in Australia
• Micro Environment AnalysisCompany AnalysisPositive Aspects of Company
• Aspect Heading ………….. Aspect explained and supported where possible by citation from research
•  
• Aspect Heading ………. Aspect explained and supported where possible by citation from research
• Aspect Heading ………….. Aspect explained and supported where possible by citation from research
• Negative Aspects of Company
• Aspect Heading ………….. Aspect explained and supported where possible by citation from research
• Aspect Heading ……….. Aspect explained and supported where possible by citation from research
• Aspect Heading ………….. Aspect explained and supported where possible by citation from research
•  
• Competitor AnalysisParagraph overview of the Competitor table below – Approximately 6 sentences giving a summary of 5-10 Key Take-aways from the table
• Competitor Points of similarity Points of difference
• Logo of Brand
• eg: Logo of Brand Logo of Brand Logo of Brand Logo of Brand Logo of Brand
• Competitive market SummaryCompetitors 1, 2 & 3 Brand Logo eg:
• Brand Logo Brand Logo
• Target Market Who is the typical target market for this product
• Product 11455402794000Overview of Product attributes and size etc
• Include image of the product eg: Price Overview of price of size from one main consistent source eg: Woolies or Coles Promotional Over of price of size from one main consistent source Distribution Overview Distribution channels of competitor eg: Supermarkets, Convenience stores, Service Stations, Pharmacies etc Strengths What is the competitor good at or know for? . Weaknesses What are some of the competitors’ areas to improve or they are lacking in? Competitors
• 4, 5 & 6 Brand Logo eg:
• Brand Logo Brand Logo
• Target Market Who is the typical target market for this product
• Product 11455402794000Overview of Product attributes and size etc
• Include image of the product eg: Price Overview of price of size from one main consistent source eg: Woolies or Coles Promotional Over of price of size from one main consistent source Distribution Overview Distribution channels of competitor eg: Supermarkets, Convenience stores, Service Stations, Pharmacies etc Strengths What is the competitor good at or know for? . Weaknesses What are some of the competitors areas to improve or they are lacking in?
• Consumer AnalysisConsumer Mood BoardInsert say 3-10 pictures that represent the consumer persona (eg: Shows age, gender, reference group, interests and activities, style of clothes etc)
• Overview of ConsumerWho? What? Where? When? Why?
• SWOT AnalysisStrengths Weaknesses Opportunities Threats
• RecommendationsOverview of Recommendations Summarised from AnalysisProvide a small opening to the section to summaries the key recommendations you will discuss below in approx. 3 sentences.
• Recommendation 1 -Label each Heading with Key IdeaThen below outline specific action items under each recommendation you suggest the oragnisation implements based of your analysis of the need to reposition. You might like to write 3 longer recommendations or say 5 or 6 shorter ones. However, each recommendations should be at least 3-6 sentences min approx.
• Recommendation 2 -Label each Heading with Key ideaRecommendation 3 - Label each Heading with Key IdeaRecommendation 4 - Label each Heading with Key IdeaRecommendation 5 - Label each Heading with Key IdeaProvide suggestions for what key actions are to be implemented from your analysis of the Company and Brand.
• Recommendations should be actionable and implementable suggestions you have made as a result of your analysis
• Creatively Brainstorm what things they would need to do moving forward?
• Do not use first person – Please write in third person like the rest of your report
• Please ensure you back up some of your ideas with sources to affirm the suggested outcomes – use some sources from in your paper already like Passport or Journals etc on a few points if possible
• Maybe some multi-citing at the end of each sentence from a few sources you have used above as well as maybe some new ones to affirm these ideas with literature
• Feel free to use some headings and/or dot points if needed but ensure you have a few meaningful fairly long sentences around each recommendation
• Potential have 3 longer recommendations or 5 shorter ones but have at least 4-6 sentences min on each recommendation.
• Feel free to include any ideas you think are workable for the business to reposition in assignment 2 – Marketing Plan
• ConclusionsMeaningful summary of outcomes from your analysis of the research
• Draw meaning at the end of your paper to wrap up why you wrote it and what it all means
• Feel free to back up ideas with some sources you have used above to affirm your ideas if needed
• Maybe some multi-citing at the end of each sentence from the articles you have used above in your paper to analysis
• Don’t use first person – create a clear summary
• Don’t use any new content or ideas just summarise outcome from the paper and your analysis to display understanding
• For example:
• In conclusion,…………… From the analysis this report acknowledged…….. Additionally, …….. Furthermore, …… Moreover, ….. Overall,….. Ultimately, this paper has highlighted.....
•  
• Reference ListReference list starts on new page – Must be a reference list of all things you cited not a bibliography of anything you found and might of looked at but didn’t include in text
• Must be 100% correct and consistent APA 6th style
• Please use the Griffith Referencing Tool – Triple check your list
• Focus on using variety of sources like Passport, IBIS World, Roy Morgan, ABS, VALS, Reports and Peer Reviewed Academic Journal Articles – Min of 10
• Alpha order – Don’t dot point or number
• Don’t justify the alignment and Use Single line spacing
• Must ident the 2nd line on with hanging indent – See example below to follow – Turn the “Ruler” on and move 2nd line on in or set up a hanging indent
• Remove any hyperlinks by clicking right click and remove ie: so there is no blue on the list if you have websites – You do not need any retrieval dates
•  
• (Avoid using too many websites and use more credible sources like Passport and Quality Academic Peer Reviewed Sources from Databases like Emerald, Proquest, Science Direct)
• Examples to copy exactly:
• Beugelsdijk, S., Slangen, A., & Van Herpen, M. (2002). Shapes of organisational change the case of Heineken Inc. Journal of Organisational Change Management, 15(3), 311-326. doi: 10/8498698960
• Smith, A., & Jones, T. (2001). Managing change in business: In an Australian context. Journal of Organisational Change Management, 10(3), 234-245. doi: 10/766377884989
• Example Reference Style of Various types of sources
• Australian Bureau of Statistics. (2017). Apparent consumption of alcohol, Australia, 2015-16 (Catalogue No. 4307.0.55.001). Retrieved from http://www.abs.gov.au/ausstats/abs@.nsf/mf/4307.0.55.001/
• Carragher, N., Shakeshaft, A., & Doran, C. M. (2012), Here we go again: cider's turn to highlight anomalies in Australia's alcohol taxation system. Australian and New Zealand Journal of Public Health, 37(1), 95-108. doi:10.1111/1753-6405.12000
• Dan Murphy’s. (2018). Rekorderlig cider. Retrieved from https://www.danmurphys.com.au/list/rekorderlig
• Euromonitor International. (2018, June). Alcoholic drinks in Australia. Retrieved from http://www.euromonitor.com/
• Euromonitor International. (2018, June). Cider/perry in Australia. Retrieved from http://www.euromonitor.com/
• Rekorderlig. (n.d.). About us. Retrieved from http://www.rekorderlig.com/au/about-us/
• Rekorderlig. (n.d.). Flavours. Retrieved from http://www.rekorderlig.com/au/flavours/
• Rekorderlig. (n.d.). Low sugar strawberry-lime. Retrieved from http://www.rekorderlig.com/au/flavours/dry-pple
• Roy Morgan Research. (2016, December). Somersby and Strongbow leading the cider boom. Retrieved from http://www.roymorgan.com/findings/somersby-strongbow-leading-cider-boom-201612130928

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