Situation & Opportunity Analysis - Develop A Marketing Plan Assignment Help

Internal Code: 1IAAE

Situation & Opportunity Analysis

Task: This piece of assessment comprises two components: (1) Opportunity analysis and (2) Marketing mix plan; which together contribute to a complete/overall Marketing Plan. For this reason, students are required to complete the Opportunity Analysis first and then following this, they will be required to complete the marketing mix plan. The Opportunity Analysis is an INDIVIDUAL assessment task. The Marketing Mix Plan is an INDIVIDUAL assessment task. Both the opportunity analysis and marketing mix plan are due on different dates. 1. Opportunity Analysis DUE: Monday 9th July 2018, by 5.00pm (Week 7) Word count: 1500 words +/- 10%; and 2. Marketing Mix Plan DUE: Friday 24th August, by 5.00pm (Week 13) Word count: 2000 words +/- 10% The marketing plan is divided into two sections as stated above. We have structured the marketing plan in this manner to enable students to receive feedback on their first submission (i.e., opportunity analysis) as to build into their second submission (i.e., marketing mix plan). For this project, along with Logan Together organisational brand above, you are to market one of the branded mascots within the age ranges shown. The idea is to develop a branded product that can be marketed to the public associated with that age range. You will select the age range you would like to work with and use the mascot associated with that age range. The marketing plan for the new branded product needs to be simple, yet engaging, doable and realistic.