Highlights
Situational Analysis
1. Firm’s current mission & objectives (3 mark)
1A: Develop the firm’s (Better Living Group) mission.
1B: Develop the firm’s (Better Living Group) objectives.
2. Market Environments research data sources include: (8 marks)
- IBIS World Reports
- Industry association reports or documents Using these resources, the following factors should be discussed in relation to the Maintenance Industry.
Explain how the following external (macro) factors could impact the Building/Construction/Maintenance Industry.
2A: Economic Factors Eg. fluctuations in the economy. If there were a recession (or an improvement in the economy), how would this affect this business? Does a change in the Australian dollar exchange rate have a positive or negative effect on this business?
2B: Cultural/Social Eg. Trends in the workforce, social media trends. Social responsibility and business ethics, cultural changes.
2C: Technology Evaluate the impact of emerging or changing technology, including e-commerce on business operations. Eg. software downloads or internet access.
2D: Political/Legal Are there any new laws likely to be introduced that will affect this business? Eg. changes in the law regarding copyright, royalties, usage of imagery, intellectual property and the internet.
2E: Seasonal/Climatic What impact do weather and other seasonal fluctuations have? Eg. Holidays, extremes in weather.
2F: Environmental
Are there any environmental issues that could have an impact on this business? Eg. recycling, waste disposal, green energy/solar panels.
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