SITXFIN005 - Manage Physical Assets & Marriot International Case Study - Management Assignment Help

Assignment Task

Task : Case study

Marriot International has a long and successful history of serving customers beyond their expectations. The company commenced as a nine-seat AW root beer stand in 1927 and has grown to become the leading and one of the most recognisable brands in the hospitality industry. Headquartered in Bethesda, Maryland, the US, Marriot International has a presence in North America, Middle East, Europe, Africa, Asia Pacific, Caribbean and Latin America. Thanks to the imperishable and competitive values that J. Willard Marriot International has left on the genes of the company, the company’s success at present is the outcome of the application of those values. The core values that guide Marriot International are “We put People first”, “We pursue Excellence”, “We Embrace Change”, and “We Act with Integrity”.

Marriot International’s financial success also shows the commitment and capability of the company in maintaining mutually beneficial relationships, whether it be with the franchisees, employees or customers.  Customers highly regard the loyalty program of Marriot International named as Marriot International rewards as more than 120 million active customers are part of the program. For the 20th consecutive year, Marriot International could find a place on the Fortune’s 100 Best Companies to Work For. 

Physical assets of Marriot International

Marriot International  is operating many branches in the Australia and provide wide range of services to their customers. Currently, Marriot International has ten branches in Australia and having more than  $500 million dollars of investment on physical assets. Following are the the tangible and intangible assets of the company-

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