Highlights
ASSESSMENT TASK: CASE STUDY
Read the following case studies and address each question and/or task for each case study.
CASE STUDY 1
The partners who own ‘Green Tour Excursions’ where you work as Duty Manager have decided to reappraise the operations of the Fraser Island Tours which operates five (5) vehicles and drivers who also take on the role as tour guides.
The partners say there are too many potential legal issues and complaints from customers and as a result the bottom line of the business is suffering. They say the average turnover has decreased by 15 % and custom likely will be lost to other operators although comparative tours have the same cost for this day tour.
The itinerary which was in place for the current one (1) day island wilderness trip included:
Central Station including Wanggoolba Creek boardwalk
Lake McKenzie – a swim in crystal clear waters and pristine white sands.
Seventy-Five Mile Beach
Eli Creek – swim or float in the clear waters
Maheno Shipwreck - take a photo stop at the rusting wreck of the Maheno washed ashore during an out-of-season cyclone in 1935
The Pinnacles Coloured Sands – learn of the Butchulla legends surrounding them.
Inclusions:
National Park Fess
Morning Tea at a picnic ground
Picnic Lunch
Transfers from Hervey Bay Accommodation to ferry return.
The main issues which have been identified by the partners of ‘Green Tour Excursions’ for the particular tour included:
On three (3) out ten (10) tours the 4-wheel drive tourist vehicle ran out of fuel which resulted in a 1 hour shortfall of the trip on each occasion.
On two (2) trips the air conditioning of the vehicle failed.
There were eighteen (18) complaints about poor hygiene relating to cups and cutlery used for morning tea and picnic lunch.
Twelve (12) customers have expressed concerns of being provided with food from eskis and service vessels provided from a plastic container.
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