SITXMPR007 - Develop and Implements Marketing Strategies - Management Assignment Help

Assignment Task:

Task:

Introduction
This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments and develop and evaluate marketing strategies and plans for products and services. The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related or those for whom marketing is a part of broader job responsibility.
Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event.

What Will I learn?

This learning guide will provide you with the skills and knowledge required to:
1. Collect and examine information on the internal business environment
2. Collect and examine information on the external corporation environment
3. Establish marketing strategies
4. Prepare marketing strategies
5. Implement and observe marketing activities
6. Conduct continuous evaluation

CHAPTER 1: COLLECT AND ANALYSE INFORMATION ON THE INTERNAL BUSINESS ENVIRONMENT
In this chapter, you will learn about the following:

•  Confirm fundamental activities, business values, customer base and current business trends.
•  Identify and research information on past and present marketing and its effectiveness.
•  Evaluate business performance information to determine strengths, weaknesses and critical success factors.
•  Identify and document current capabilities and resources, including the need for specialist support.
•  Document information in accordance with organisational requirements

The Internal Environment
The internal environment of an organisation includes elements within the organisation, including current management and employees and corporate culture, which essentially shapes employee behaviour. Some of these elements only affect the manager, and some affect the organisation as a whole, regardless, a manager’s leadership manner directly impacts the employees. Traditional managers provide clear instructions to employees while progressive managers allow employees to make their own decisions under the guidance of the manager. Some elements that make up the internal environment are explained below.

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