SITXMPR007: Does the Business Utilize the Latest Technology and Marketing Approaches - Management Assignment Help

Assignment Task:

Task:

Activity 1
1.A company profile (the organization’s image and culture) can be useful when determining market thrust or target markets. Why is this and how can this be of assistance? (100 words)
2. In order to understand your market you will need to build a company profile by finding and analysing answers to questions. Explain how you would find answers to each of these twelve questions (dot points or one-sentence answers; each answer should not exceed 50 words):

• How long has the company been running for?
• Is the company physically separated over a number of sites?
• How many staff does the company employ?
• What is the age range of the staff?
• Are they mainly full-time, or do some work casual or part-time?
• Do employees in the organization work a lot of overtime or, is this discouraged?
• How do they communicate internally; face-to-face or through email and an intranet system?
• How is the company structured; is there a hierarchical structure or is the company non-hierarchical?
• What are the work ethics/ values promoted within the organization?
• Does the business utilize the latest technology and marketing approaches, or do they tend to use more traditional approaches?
• What sets them apart from their competitors—what is your point of difference?
• How are they perceived by the marketplace (eg youthful, prestigious, respected, ethical, environmentally supportive)?

[You do not have to answer the questions. You have to explain how you would obtain information required to answer the question.]
3. How would the answers contribute toward understanding the company’s market thrust? (50 words)
4. Complete the table with six more questions that could be asked. State why they are important.
Question Reason for asking






5. In 50 words, explain how market segmentation can be applied to market research. [understand what market segmentation is]
6. How does segmentation assist with market research? (100 words) [understand what market segmentation]
Activity 2
1. Before you can effectively forecast a market, what information on current and past market performance do you need to collect and evaluate? State at least 10 pieces of information.
2. How can previous marketing activities be investigated? (50—100 words) [How can you investigate previous marketing activities.]
Activity 3
3. Why is identification of successes a critical aspect of market research? (50 words)
4. Complete the SWOT analysis table for an organisation in your industry.
Strengths Weaknesses

Opportunities Threats

Activity 4
List at least six capabilities and resources that are required when collecting and analysing information on the internal business environment.
Think about an organisation you are familiar with. Consider the organisation’s current capabilities and resources. Identify any areas where you consider they are not being utilised in the most effective manner with regard to market thrust, or where improvements could be made. In 100 words, explain your opinion and make suggestions as to how the organisation’s capabilities and resources could be more effectively used. Give examples of processes or situations that could be improved. [answer the aspect of the question that requires you to give examples of processes or situations that could be improved]
In one to two sentences, state what kind of specialist assistance might be required when collecting and analysing information on the internal business environment.
Activity 5
What market research information should be recorded? (100 words)
Describe, in detail, the report formats you would use when presenting research results for different circumstances (100 words).
Activity 6
Complete the table; in your own words, write a general description as well as the risk for factors for both the growth and decline stage.
Stage Description Risk factors
Growth
Decline
Activity 7
Why is it necessary to incorporate examination of changes in population, economic activity and the labour force into a market research program? (50 words)
Activity 9
Explain the link between technology and new and emerging markets. How does it contribute to the processes used by organisations to identify new markets? (200—250 words)
Activity 11
Explain/ outline the format you would commonly use to present comparative research data on behalf of an organisation you are familiar with. Why is this considered to be the best presentation method? (50 words) {do not do this question, just for reference to second question]
Ans : Graph with a pie chart. A pie chart is a visual representation of a distribution of categories that is used to display nominal data (data divided into multiple categories). It is the most common style for displaying information that is divided into a small number of categories.
In one to two sentences, state to whom you would submit these reports.
Activity 12
1. State three of the most common ways in which opportunities can be analysed based on internal and external market analysis.
Activity 14
2. What marketing activities should be used when getting a product off the drawing board and into the hands of the customer (100 words)?
Activity 16
When formulating a marketing plan, the priorities, responsibilities, timelines and budgets need to be clearly communicated. Discuss why this is necessary and how this can be achieved (250 words).
Activity 17
State the different types of colleagues that you will need to provide timely opportunities to in order for them to contribute effectively to the marketing plan (100—150 words).
Activity 21
Who might you need to share information with, internally, regarding marketing activities (30—50 words)?
Why should you share information regarding marketing activities with them (75—100 words)?
In one to two sentences, explain how information on marketing activities can be shared with operational staff.
Activity 22

• Consider an organisation you know well. Identify and document any areas in the organisation where you consider that marketing performance requires improvement.
• Complete the table, addressing these questions:
• Why do you consider these improvements to be necessary?
• Suggest strategies for improvement.
• How will your strategies improve performance?
• What will it cost to make these improvements?
• What will it cost if the improvements are not made?
• What procedures would you follow to introduce these improvements?
• How would the implementation and ongoing performance of the improvement be monitored?

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