Skill Sharing Activity Case Study: ChinTech Joint Venture - Management Assignment Help

Assignment Task:

Task:

Common facts
PharmaTech Ltd is an Australian publicly listed company that manufactures high-tech medical equipment and devices such as CAT scanners, pacemakers and MRI equipment. It is a fully-owned subsidiary of Pharma Inc., its United States-based parent company. PharmaTech earns 70% of its revenue in Australia, and sees its commercial future in Southeast Asia. It plans to open a wholly-owned branch office in Singapore. However due to logistical problems, restrictions and strict regulations of local law, PharmaTech decides a joint venture with a local company may be necessary to access the key distribution channels in the region. The CFO of PharmaTech is Peter Grave.

Chin Medical Supplies Pty Ltd is a family owned company in Singapore. It employs about 25 people and has been in operation since 1976 under the directorship of Chin Kwok Bin, who is also its owner. Chin Medical Supplies specialises in distribution and sales of medical products including hospital beds, x-ray machines, ultrasound scanners and a variety of disposable medical supplies such as syringes and bandages.

To date, Chin Medical Supplies distributes and sells products for overseas manufacturers, predominantly from the US. It makes a profit from the price difference between what it pays its suppliers and the price it sells to local retailers. Chin Medical Supplies has experienced steady growth and strong financial results. Due to increasing local demand for high-tech medical equipment and to diversify its sources, the company is looking to partner with a manufacturer preferably with US ties. Chin Medical Supplies hope to obtain greater profit margins associated with high-ticket items and to have some equity through the partnership.

A collaboration
Chin and Peter have instructed their subordinates to conduct preliminary negotiations on the following issues:
• Decision making.
• Staffing.
• Profit distribution.
• Dispute resolution.
Brook McLachlan is the young Director of Strategic Market Research of PharmaTech Ltd. Casey Chin is Vice-President of Chin Medical Supplies, and son/daughter of Chin Kwok Bin. Both Brook and Casey are answerable to their principals, and will have to persuade them to
accept any agreements that may deviate from their instructions.

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