SM4004 - Entrepreneurship Context Process And Practice - Poster And Display Pitch - Management Essay Writing Assessment Answer

SM4004 - Entrepreneurship - Poster And Display Pitch - Management Essay Writing Assessment Answer

Assessment Task:

Assessment Component 1 – INDIVIDUAL POSTER DISPLAY & PITCH

You are required to identify an idea for a new start-up business. This can be any type of business, selling any type of product and/or service; it does not have to be a unique or novel idea but it must be feasible for yourself (with your personal levels of knowledge, experience and financial resources) to start up the business immediately after graduation.

You must develop and deliver a Poster [to be displayed A1 size: 594 x 841 mm electronically on ONE PowerPoint slide] and 3-minute verbal pitch of your business idea.

In the early weeks of the module, you will be assisted in the ideation and opportunity recognition process as well as being assisted to adopt an effectual approach and develop skills related to pitching and poster presentations. There will also be opportunities within the module sessions to test out your idea on peers and receive formative feedback from the module tutor.

The Poster & Pitch will take place early in the timetabled module sessions (for specific dates, please see teaching and learning plan).

Each individual student’s poster & pitch must:

• Convince that this idea represents an opportunity for new venture creation and that you are the right person to make it happen
• Demonstrate that the proposed idea represents a solution to an identified problem and has a USP
• Explicitly show how you could use effectual means [who you are; what you know and who you know] to inform the idea
• Highlight who the intended market for this venture could be and what the route to this market might be
• Be structured in a logical and clear order.
• Make effective use of visual aid(s).
• Be in a suitable verbal and visual style for effective and professional business communication.
• Demonstrate individual knowledge of the chosen idea, both in terms of breadth and depth.

Assessment Component 2 – INDIVIDUAL REFLECTIVE ESSAY 

This is an individual assessment based on your experiences of planning a new start-up business within the context of this module. You should document and reflect upon these experiences and offer a clear picture of your activities and reflections during the whole duration of the module.

You should consider how your idea emerged and how it has evolved. What you did in researching and planning your idea but also why and how. You should evaluate the value of such activity in developing, testing and validating your idea and the problems or unexpected events you might have encountered but also how you overcame these. You should give consideration to what you will or could do next with your idea and what you might do differently if you were you to repeat the process.  

When documenting your experiences you should critically self-analyse and reflect upon your personal development as an entrepreneurial person. You should consider what knowledge and skills you have developed through planning your idea, how your attitude towards entrepreneurial activity has changed but also how you might now apply these skills and attitudes.  

It is expected that your work will provide links between theory and your experiences through providing a reference to appropriate academic literature and entrepreneurship theory. So as to demonstrate your awareness of the issues and challenges of starting and operating a small business.You should be critical in relation to the material cited within your work, discussing whether it has validity [or not] within the context of your experiences. All references should be presented as per APA style conventions.  

Evidence of the activities engaged in as part of the business planning process should be provided. Activities which should include ideation and opportunity recognition, vision development, value proposition development, business model development;  primary and secondary market research, customer contact, supplier contact, scenario planning, pre-selling activity, elevator pitching, resource acquisition, engagement with external guest speakers and support agencies.

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