SM5068: The Theoretical and Methodological Limitations in Researching Media Violence - Essay Writing - Media Science Assignment Help

Assignment Task

The essay is intended to test your ability to eornpare and critically appraise different approaches to audience research, including the theories, rncdels and methods they employ. The essay should be 2,000 words long.

Please address ONI of the folloi,ving questions:

1. What are the theoretical and methodological limitations in researching media violence? Discuss with reference to examples of research.

2. Critically discuss how the Uses and Gratifications approach could be applied in studying a)TV audiences' response to The Apprenfice and b) everyday use of Facebook.

3. Critically assess at least one study that employs Stuart Hall,s encoding/decoding model of reading media texts.  

4. Drawing on at least two examples from specific film texts, critically discuss the view that the cinema constructs a 'male gaze' in the way Laura Mulvey describes.

5. Discuss the role that EITHER ethnic OR gender identity of audiences plays in relation to media consumption and understanding of specific media texts, referring to at least two separate studies and two individualTV programmes or films.

6. (How) has the rise of 'participatory culture' inftuenced thinking about and researching media audiences?

The essay must be a focused theoretical piece of work. lt is vital that you critically discuss a framework developed during the module. Referencing your work is crucial: when you quote directly you must reference the quotation including authorrs name, date of publication and page number in the text. You will be penalised for incorrect referencing. Please ensure you include a bibliography. Do NOT plagiarise. please do not simply summarise what we have covered in lectures: engage with academic debates and develop a clear argument, supported by examples.

Please consult the document included on Weblearn (this sectionlfor information on how to reference texts.

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