A Social Enterprise and its Marketing Approach and Effectiveness - Marketing Assignment

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• Describe the social enterprise and key features – this will scope out what they do, their mission, how it started, any prominent start up personnel, its social impact, its products/ service provision, what ‘consumer’ market and any performance information (growth, sales etc.)
• Identify and analyse ‘the market’ for the social enterprise (using the frameworks and concepts from the course) and the implications for its success as a competitive social enterprise (or lack of success?). This means looking at the following in detail for the SE. -The macro environment, - The microenvironment - The target consumer market – of the commercial operation - The target geographic market
• Identify their marketing objectives or goals (sometimes not obvious – you may need to extrapolate from information researched and marketing principles of how goals should be framed).
• Using the framework of the Marketing Mix (7P’s) – identify and analyse the choices the social enterprise has made to date in using the marketing mix and assess whether they have optimised these elements to meet the marketing goals?
• Evaluate - The commercial awareness of the social enterprise in its ‘product / service’ provision - The importance of creativity and initiative undertaken to develop its business
• Provide recommendations for the social enterprise in moving forward in terms of its market, goals and marketing mix.