Social Franchising - Alon Ilan - Journal of Services Marketing - Business Assignment Help

Assignment Task:

Assessment on Franchising Journal:

Alon, Ilan; Elango, B (2018). Franchising and initial public offering: a signaling perspective. International Journal of Retail & Distribution Management. ISSN: 0959-0552. 46 (11/12). s 1193 - 1208. doi:10.1108/IJRDM-10-2017-0240.

Alon, Ilan; Jell-Ojobor, Maria (2017). Chapter 17: Determinants of Master International Franchising. Handbook of Research on Franchising. ISBN: 9781785364174. Edward Elgar Publishing. 17. s 348 - 376.

Madanoglu, Melih; Alon, Ilan; Shoham, Amir (2017). Push and pull factors in international franchising. International Marketing Review. ISSN: 0265-1335. 34 (1). s 29 - 45. doi:10.1108/IMR-03-2015-0037.

Alon, Ilan; Madanoglu, Melih; Shoham, Amir (2017). Strategic agility explanations for managing franchising expansion during economic cycles. Competitiveness Review: an international business journal. ISSN: 1059-5422. 27 (2). s 113 - 131. doi:10.1108/CR-04-2016-0022.

Alon, Ilan (2016). Master International Franchising in China: The Case of the Athlete’s Foot. Market Entry in China : Case Studies on Strategy, Marketing, and Branding. ISBN: 978-3-319-29138-3. Springer. Fashion, Luxury, and Play. s 133 - 145.

Alon, Ilan; Lattemann, Cristoph (2016). Tchibo Goes Global: Implementing a Hybrid Franchising Strategy at Germany's Leading Coffee Retailer. Global Business and Organizational Excellence. ISSN: 1932-2054. 35 (2). s 18 - 30. doi:10.1002/joe.21652.

Alon, Ilan; Boulanger, Michele; Misati, Everlyne; Madanoglu, Melih (2015). Are the Parents to Blame? Predicting Franchisee Failure. Competitiveness Review: an international business journal. ISSN: 1059-5422. 25 (2). s 205 - 2017. doi:10.1108/CR-10-2014-0034.

Alon, Ilan; Lucia-Palacios, Laura; Bordonaba-Juste, Victoria; Madanoglu, Melih (2014). Franchising and Value Signaling. Journal of Services Marketing. ISSN: 0887-6045. s 105 - 115.
 

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