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Social Media and Self-Promotion - Oganizational behavior theory - Management Assessment Answer
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Management Assessment Answer
TASK: Case Study: Social Media and Self-Promotion As you know, social media have transformed the way we interact. The transparent, rapid-fire communication they make possible means people can spread information about companies more rapidly than ever. Do organisations understand yet how to use social media effectively? Perhaps not. As recently as 2014, more than two-thirds of Fortune 500 CEOs still had no presence on any social media networks. Many executives are wary of these new technologies because they can’t always control the outcomes of their communications. However, whether they are directly involved with social media or not, companies should recognise that these messages are out there, so it behoves them to make their voices heard. And social media can be an important way to learn about emerging trends. André Schneider, chief operating officer of the World Economic Forum, uses feedback from LinkedIn discussion groups and Facebook friends to discover emerging trends and issues worldwide. Padmasree Warrior, chief technology officer of Cisco, has used social media to refine her presentations before a ‘test’ audience. The first step in developing a social media strategy is establishing a brand for your communications— define what you want your social media presence to express. Experts recommend that companies begin their social media strategy by leveraging their internal corporate networks to test their strategy in a medium that is easier to control. Most companies already have the technology to use social media through their corporate websites. Begin by using these platforms for communicating with employees and facilitating social networks for general information sharing. As social-networking expert Soumitra Dutta from Insead notes: ‘My advice is to build your audience slowly and be selective about your contacts.’ Despite the potential advantages, companies also need to be aware of significant drawbacks to social media. First, it is very difficult to control social media communications. Microsoft found this out when the professional blogger it hired spent more time promoting himself than he did communicating positive information about the company. Second, important intellectual capital might leak out. Companies need to establish very clear policies and procedures to ensure that sensitive information about ongoing corporate strategies is not disseminated via social media. Finally, managers should maintain motivation and interest beyond their initial forays into social media. A site that is rarely updated can send a very negative message about the organisation’s level of engagement with the world.This Management Assignment has been solved by our Management experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.