Social Media has been a Phenomenal Platform for Business Organisations - Management Assignment Help

Assignment Task:

Task:

Introduction
Social media has been a phenomenal platform for business organisations as it has led to new methods of marketing and promotions. Social media has enabled consumers to reach out to market and product information easily and has also empowered business organisations to gain public popularity through tools of marketing. Consumer opinion has been increased through social media interactions and has been able to empower consumers to bring their own decisions as information collecting has never been easy. This particular study discusses the research problems along with research questions in a detailed manner. In addition to this, the study would also focus on theories of social media and buyer behaviour contrasting ideas and views providing solutions to the research issues.

Research problem statement
Marketers do anxiously follow consumers on social media pages, which on the other hand is the influence of social media on the buying behaviour. Therefore, the research would be discussing the major issues that have been identified in the context of this study. One of the major issues that had been identified in the research was lack of funding. In order to complete a research there are multiple sources that need to be verified and discussed. Researchers had to invest on research journals that require both time and money.

Theoretical perspective
Social identity model of deindividuation effects (SIDE)
The social identity model of deindividuation effect or known as the SIDE model has been a theory on social media that was developed on the perspective of social psychology that also includes studies of communication. As per the viewpoint of Kumar et al. (2016), it can be stated that the model explains the various effects of identifiability along with anonymity on the behaviour of groups. The SIDE model has suggested that there is a more profound effect on the behaviour of groups with changes in anonymity that affects social identity. Social media has become extremely popular not only among the consumers but also the marketers.

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