Social Media Management: Report Writing Assignment

Internal Code: MAS1026

Essay Writing Assignment:

Question: Your are to select one (1) company (subject to approval of lecturer) and individually prepare a 1,200 word report addressing the following key elements: 1. Identify the strategies the company is demonstrating across traditional and social media, specifically what strategy has been used. 2. Identify the techniques used to advertise online, including messaging and channels, and whether they are appropriate to the brand and their known objectives. 3. Review the types of communities formed, their level of engagement with and by those users and whether usage has been worthwhile for the company. 4. Make recommendations concerning the types of frameworks and guidelines that should be used.