Social Media Strategy - Social Media Assignment Help

Assignment Task

Learning Outcomes:
a. Develop and interpret creative briefs for social media projects
b. Analyse creative ideas to social media communications
c. Investigate, interpret and report on social media analytics and data measurement

Description:
Survey the current social media environment and analyse the social media strategy undertaken by a brand, product, service or organisation:
• Identify a campaign for a brand, product, service or organisation that includes a social media strategy, using case study examples. Where possible use examples from the last two years.
• Interpret and analyse the purpose (‘why’) of the project and the role of the social media strategy.
• Discuss and outline the following:
• Objectives
• Audience
• Selected social media channels
• Social content (effectiveness)
• Any other digital used (websites, blogs, apps etc)
• Was the campaign successful (using analytics and data)
• Provide recommendations for additions and improvements. 

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