Social Web Analytics - Computer Science Assignment Help

Assignment Task

Facebook Insights records data (over a fixed period) relating to the number of likes, the reach and the number “Talking About”

This can be at the page or post level

• Likes are just the number of unique people who click the like button on a page or post.
• Reach is the number of unique people who might have seen a page or post. It includes likes, but also includes people who have seen it because it was shared etc.
• “Talking about” means actively interacting with a page or post. That is likes, comments, tags or shares etc.

The sort of things an organisation might be interested in include.

• What is the Reach of our facebook presence?
• What are the demographics of that Reach — are we getting to our target audience?
• What impacts have changes to our page/posts/presence made on Reach

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