Social Web Analytics Looking for Trends - IT Assignment Help

Assignment Task

Outline 1 Twitter Trending

Topics - Simple Linear Regression 3 Trend and Seasonality 300958 Social Web Analytics Looking for Trends Looking for Trends Looking for Trends in Facebook reach or Twitter mentions can relate to important business problems. For example, Is our online profile increasing or decreasing. Are our competitors profiles increasing or decreasing. What are the trending topics? Twitter do this. Did some event have an impact? (Advertising campaign, product release?)

Focusing on Twitter, the first two relate to looking at the number of mentions over time. The third, Twitter already do, and we will look at how. The fourth, event impact, will be looked at in another lecture. 300958 Social Web Analytics Outline 1 Twitter Trending Topics 2 Simple Linear Regression 3 Trend and Seasonality 300958 Social Web Analytics Twitter Trending Topics Twitter produce a list of Trending topics. These can be made location specific e.g. Australian trends. But the basic technique for determining them is the same. Taken from a presentation by Kostas Tsioutsioulikis. 300958 Social Web Analytics What is a Topic? Firstly, though we need to decide what is a topic? Can be a simple commonly occurring word or phrase Of course, we would ignore stop words etc.

There is a problem, because there are a large number of possibilities. Another possibility is to use a dictionary. Extract common phrases from other sources e.g. Wikipedia, usernames, sources specific to an application. Given a (large) list of topics, what is trending?

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