Sophia Case Study - Innovative Sustainable Design Strategy - Management Assignment Help

Assignment Task

Case study scenario
Sophia is a Swedish company that designs and sells ready-to-assemble furniture and home accessories. The company wants to develop an “Innovative Sustainable Design Strategy” that relates to its production process and final delivery of the product or service to the consumer. This sustainability strategy will include resources and energy independence plans, which limit the consumption of the planet’s resources, replace them with recycled and renewable materials, and reduce waste. The company wants to concentrate on delivering to its consumers innovative products at the lowest prices possible. The objective of implementing this strategy are as follow:

• To achieve both innovation and enterprise business targets, which subsequently lead to a greater ability to compete in the market.
• Reduce production cost.
• Reduce the distribution cost.
• To help make people’s homes more sustainable and provide a better life for people and their community.
• To redesign environmentally friendly stores and transportation facilities.

Sophia objectives: To offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them.

Sophia strategies:

• Self-assembly feature cuts operational & transportation cost. Concentrate on individual marketing rather than mass marketing
• Limited warranty and service model after that
• Opening small retail store and segmented marketing
• Diversity in business
• Country specific management style
• Standardized retailer selection
• Financial stability, independence and flexibility
• etc.

Importance of Sophia objectives:
To offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them " This objective kind of give Sophia employers and employees the sense of growing direction. It also forms the foundation for Sophia decision-making: try to reduce the price as much as possible (but not at any price, it still wants to maintain the quality of products). It indirectly guides the way IKEA products are designed, manufactured, transported, sold and assembled, therefore it is the base of all Sophia strategies and tactics. Sophia 's objectives provides a basis for measuring and controlling the performance of the workforce (the designing and functioning,), the management and the entire business.

Sophia vision & mission statement:
Sophia vision statement: To create a better everyday life for the majority of people

Sophiamission statement: Offer a wide range of well-designed, functional furnishing products at prices so low that as many people as possible, will be able to afford them.

About Sophiamission statement

• Explain what Sophia is trying to achieve high standard of quality and to produce long lasting products with lower prices. 
• Outlines how Sophiavision statement (To create a better everyday life for the majority of people) can be achieve. 
• Highlights Sophia value: good products with low price.

Principles - 

The organisation follows three basic principles:
1. Open and honest communication
2. Openness to new ideas and approaches to innovation and  
3. Innovation management

Task to be completed –
In this activity, you will be required to demonstrate skills to:

• Lead innovation by example.
• Establish work practices that support innovation

You will arrange a meeting with the Human Resource Manager, Production team leader and the Supply Chain supervisor. You will be chairing the meeting. The agenda of the meeting is the following:
1. Creating opportunities for promoting innovation within the team.
2. Organising and agreeing on the effective ways of working to achieve the objectives of implementing the “Innovative Sustainable Design Strategy”.
3. Supporting and guiding the colleagues.
4. Implement improvements and communicate about them.
5. Reflecting on how the team is working.

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