Specific or Modified Ingredients of your Breakfast Cereal for the Selected Country - Marketing Assignment Help

Assignment Task :

Assignment Question

As a market development team of ABC Limited Corporation, your role is to expand your company’s new “Chocolate milk drink” to the international market.

Write a business proposal, which include the following content: 

Executive summary

1.0  Situation Analysis

• Select any ONE country of your choice. Justify your selection. 

• Prepare a PEST (Political, Economy, Social and Technology) analysis for the country in your discussion.

2.0 Target market

• Identify clearly the target market profile/characteristics suitable for the product

• This includes age, income, occupation, lifestyle

3.0  Consumer Buying Behavior Analysis

• Analyse the different personal determinants of the above target market’s buying decision. 

• This includes perception, learning, motivation, personality, attitudes and self-concept.

• Based on this analysis, propose the suitable marketing mix (4Ps) strategies in the next section. 

4.0  Product 

• Chocolate Milk drink,

• Branding;

• Packaging design;

• Specific or modified ingredients of your breakfast cereal for the selected country.

5.0  Price 

• Appropriate pricing strategy with reasons.

6.0  Promotion 

• Any FOUR (4) types of promotion strategy used, advertisement message and design.

7.0  Place 

• Distribution strategy (methods and channels) such as delivery or place to sell.

8.0  Conclusion

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