Highlights
Task:
OBJECTIVE: The purpose of this assignment is to demonstrate your ability to formulate a creative and unique promotion as part of a marketing calendar.
ASSIGNMENT GUIDELINES:
1. A one-page (minimum) introduction outlining the following:
• Type and description of your business (i.e. Salon, Day Spa, Holistic, Medical, Beauty Bar)
• Description of your Target Market and Marketing Mix (4 P’s).
Option: use the chart provided in class. 2. Choose a month and create a promotion for your business. Be creative. (many ideas for promotions were shared in the ISPA Snapshot Survey Marketing Report posted under the Assignment tab on BB, if you’re having a difficult time coming up with one on your own). 3. A detailed written report explaining the promotion that includes the following: • Name, type of promotion and how long it will run • Purpose/objective (why are you running this promotion? Refer to class notes)
• Promotion Mix: What will be your method of promotion (how you will communicate this promotion to your clients). Provide an explanation of why these methods were chosen.
• Price: calculate the cost of the promotion and the expected sales of the promotion NOTE: See separate posted sheet “How to calculate cost, revenue of your promotion”
• Expected outcome of the successful promotion (increase in sales, increase of new clients, increase in client retention, enhancement impact of employee product knowledge, client appreciation etc.) Must include the number of new clients and number of regular clients, and the total profit from the promotion.
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