Sport Event Management Topic Event Design and Marketing - Management Assignment Help

Assignment Task:

Task:

Sport Event Management
Topic 3: Event design and marketing

• Topic 3: Event design and marketingTopic outcomes
• By the end of this topic, you should be able to:
• Critically appraise an event’s design and development as a product, with distinct opportunities and constraints
• Critically examine in order to determine an event’s positioning in local and international markets, and appreciate the need to define its market segmentation
• Set pricing structures for tickets, broadcasting rights and other revenue streams
• Design and apply a strategy to acquire sponsorship for a major event: principles and application of developing partnerships, acquiring resources and delivering value.
• Contextualise the knowledge gained to your own country or local community.
• Key concepts
• The key concepts/issues covered in this topic will be:
• the sport event as a product, and its position within a competitive market
• marketing mix, as it applies to sport events
• sponsorship, as it applies to sport events.
• Q. What is your feedback and reflection from the above topics & Key concept learnings (500 words)

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