Sport Management Strategy Case Study - " National Softball League"

Case Study in Sport Management Assignment :

Part 1 - Situational Analysis  You are required to gather all relevant information to provide a situational analysis of Softball Australia.  Part 1  will comprise an introduction and all the relevant details of the case under investigation describing a logical sequence of events as it applies to the case. The structure and layout of the case is paramount, with an organisational background section, presentation of data and explanation of the key issue or problem in the environment of the organisation expected in this section. As this is a capstone unit, students will be expected to gather all relevant information pertaining to the case under investigation. This part should include at a minimum:

• Analytical overview of the organisation
• What is the current strategy and how is it working?
• SWOT analysis
• Structure, Culture, Leadership.
• Analysis of SA’s strategic direction
• Industry and Competitive Analysis
• • What are the dominant features of the industry in which a new SA national women’s league exists?
  • How strong are the competitive forces for a national women’s league?
  • What forces are driving the industry in the introduction of professional sport for women?  What impacts will these have?
  • What is the outlook for professional women's sports in general?  Does a national league offer an opportunity for SA?

Part 2 - Concept and Feasibility It will provide a detailed analysis of the case and the important points as they relate to strategic management. This section should include a series of key questions that illustrate the key issues in the case. Key issues to be addressed in Part 2 include an analytical overview (as opposed to descriptive background provided in Part 1) of the industry and competitive analysis, company situation analysis, strategy and competitive advantage, strategy formulation and implementation. Tools from the unit should be used as part of the analysis. Other issues may be relevant depending on the case itself and they might include strategic change, control, leadership, culture and measures of organisational performance.  Examples of key questions that illustrate the key issues are:

• Benchmarking Against Other Leagues
  • What market positions do rivals occupy—who is strongly positioned and who is not?
  • What are the key success factors for professional leagues?
  • League Concept
    • How should the league be organised and governed?
  • Delivery of the core product
    • How should the Competition be formatted for strategic advantage?
    • Home and away season vs event structure (carnival/festival/double-header)
    • Team ownership structure

Part 3: It will provide key leanings and recommendations from the case. This section should present a solution(s) to be adopted, the adoption of which should be justified relative to the problem. Critically, this section should develop a response appropriate to the sport industry context, with the impact of the solution presented. The impact of the solution should be discussed with the consideration of global or diverse communities that the organisation may serve.