Sport Marketing and Media (21656) - Sydney

Assignment Task

Introduction

The purpose of Project is for students to start exploring the sport consumption literature that has been published in the three leading sport management academic journals (Sport Management Review, the Journal of Sport Management, and the European Sport Management Quarterly). Students are required to review one sport consumption study from each of these three journals. Only these three journals can be used for Project in order to receive a grade. The three journals reviewed for Project can also be used in Project to inform the major research project. More will be said about this in the Project criteria document.

Questions

1. What was the purpose of the article?

2. How was the data collected i.e. was it a survey or in-depth interviews, or some other method?

3. What were the main findings to emerge from the article?

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