Sport Runners (Ltd) is a Fictitious South African Company - Management Assignment Help

Assignment Task:

Task:

Question [150] 
Read the following and then answer the questions. 
Sport Runners (Ltd) is a fictitious South African company that manufactures and sells running shoes in South Africa. Due to the latest economic climate in South Africa, they have also expanded into certain southern African countries and became a multi-national enterprise (MNE). Sport Runners (Ltd) have implemented business intelligence (81) in their company. One year after the implementation of their 81, they performed a self-assessment and found that their 81 is not effective. They have contracted you to perform a proper, in-depth assessment of their BI processes. You have spent a number of weeks performing this assessment and you have found the following weaknesses in the 131 processes of Sport Runners (Ltd). 
1. Management and staff of Sport Runners (Ltd) are not committed to 131 and are of the opinion that business intelligence is Just about data, technology and systems. 2. The management of Sport Runners (Ltd) are of the opinion that there is no BI model available that can be successfully implemented. 3. The management of Sport Runners (Ltd) are of the opinion that 131 cannot be implemented EFFECTIVELY. 
4. The management of Sport Runners (Ltd) are totally unaware of the effect of the Fourth Industrial Revolution (41R) on their business activities, especially the emergence of new technologies. 
 

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