Sports Marketing Sponsorship and Media

Assignment Task

Slide

• Evaluate the benefits and drawbacks of dynamic pricing in sport.

• Apply market-based pricing to your own organisation.

• Evaluate the different methods of pricing and what these mean for sports marketers.

Questions

1. Would you use different aspects of the promotion mix if you were marketing a new  premium tennis racket compared to  if your responsibility was ticket sales for an England men’s team football match? 

2. Provide an example of an effective marketing communications campaign  in sport that used different aspects of the promotional mix in a complementary way. How did the different activities complement each other?  

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