Sports Marketing Sponsorship and Media Assignment Help

Assignment Task

Questions 

1. Why did Wanninter and his colleagues decide to create a competitive structure for 3v3 basketball?  

2. What challenges, if any, might you envisage with introducing a new format to the sport? How do you think they might be different at an international level compared to a domestic level?  

3. Where do you think 3v3 is in the product lifecycle? What impact do you think it will have on regular basketball in the long run?

Slide

1. Hello and welcome to the first lecture of Topic 4 within the Sports Marketing, Sponsorship and Media module.This is the first of two lectures on sports products and services.In the first of these two lectures, I am going to focus on sports products.

2. Product is part of what marketers refer to as the marketing mix and so, before we get into the main topic, I will provide an overview of the wider mix so that by the end of the lecture you should be able to:

• Articulate the dimensions of the marketing mix.

• Evaluate the dimensions of sports products and the challenges in marketing these.

• Identify the stages of a product lifecycle and apply the framework.

• Evaluate the difference between tangible and intangible dominance.

3. The marketing mix is a concept described by Kotler as a ‘set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

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