SQL Exercise - Logic and Modeling Ability - Business Assignment Help

Asignment Task:

Task:

1) The CRM Team wants to run a campaign on a specific group of customers who wagered more than $100 each. In order to run the campaign you have been asked to generate a list with the following fields. Please provide SQL code to generate the following list:
? AccountID
? Username
? Email
? Total handle generated in 2020
? Margin in 2020 (i.e. gross revenue/handle)
? Last bet session date
? Total amount deposited (approved deposit only)

2) The Acquisition Manager is concerned that there has been a decrease in the Registration-to-Deposit rate (i.e. many customers just registers but never make a deposit). Specifically they want to know what the Reg-to-Dep rate was in each month from January 2020 to June 2020. Please provide the SQL code required to answer his questions. If this decrease is confirmed, how would you dig into this issue (i.e. what metrics/KPIs would you suggest to look at in order to investigate the reason)?

3) With the goal to customize promotions and communications, we would like to split our existing customer base in value tiers, using a Segmentation model. Which variables would you consider for the segmentation and which kind of model would you use? – Note: no SQL code required, just a high-level description of the approach you would use

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