Stage Food and Hospitality - Australia Health Awareness - Hospitality Assignment Help

Assignment Task :

 INTRODUCTION Australian’s are spending a whopping $20 billion on fast-food annually.1 Australia’s consumption of fast-food is at a record high and is set to increase 3.3% by 2024.2 In 2018, InsideFMCG, a premier source for FMCG news and information, stated that Australia’s health awareness had risen over the last five years regarding fruit and vegetable consumption and obesity levels.3 It creates curiosity as to how the fast-food industry continues to gain popularity despite Australia’s increased diet consciousness. This investigation aims to determine why Australia’s fast-food industry continues to grow even though Australian’s have become more aware of the numerous health issues attached with consuming fast-food excessively. 

SCOPE OF THE STUDY 

The scope of this investigation is to apprehend and evaluated the reasons behind Australia’s excessive consumption of fast food despite the concerning health risks. Information sourced both primarily and secondarily will be utilised. 

The investigation is linked to present and future issues as it focuses on Australia’s consumption of fast food and the potential health risks associated with a fast food diet. In order to examine the research question, the following focus questions will be scrutinised. 

1) Why is fast food so popular in Australia and what are the health concerns?

2) What are the most popular marketing strategies used by the Australian fast-food industry and how do they influence customers?

3) What are the common locations of fast-food restaurants and how do they contribute to Australia’s fast-food industry’s momentum? 

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